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Apr 06

GMC Named “Most Refined Brand” in 2016 Kelley Blue Book Brand Image Awards

GMC Lineup

 

For the third year running, GMC was recognized as the Most Refined Brand in the 2016 Kelley Blue Book Brand Image Awards, receiving high marks for its superior comfort, interior design, technology integration, and sophistication.

 

Kelley Blue Book was especially keen on praising the top-tier Denali trim available on GMC vehicles. “Almost its own sub-brand, the Denali lineup also creates a halo effect within which the entire GMC lineup shines brighter,” said the KBB.com editors.

 

The 2016 Kelley Blue Book Brand Image Awards are based on consumer automotive perception data from more than 12,000 new-vehicle shoppers. It shows how shoppers identify important factors that influence their purchase decision, including brand or model familiarity.

 

In 2015, Denali sales accounted for 23% of all GMC retail sales, performing better than entire premium vehicle lines such as Jaguar and Porsche. When you want that American ruggedness and can-do attitude with all of the latest luxuries and toys, a GMC Denali model at Danny Len Buick GMC is the best way to get it!

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