In 2019, the automotive industry spent more money on television advertisements than any other sector, meaning that viewers saw commercials for new vehicles more than any other product. However, Buick’s reach stood head and shoulders above the competition as the luxury brand that had the most seen car commercial of the year.
The ad in question is called “Mistaken Identity.” It showcased the whole lineup of modern Buicks. The commercial, which features a song called “It’s Alright” by electronic duo Matt and Kim, brought in a massive 5.7 billion TV ad impressions.
Among the many vehicles pictured in the spot were the new Buick Regal GS and Regal TourX. These two models took the place of the previous Buick Regal, which served as a luxury mid-size sedan. In the 2018 model year, the Regal split into the GS, a sleek sport back with a fun performance, and the TourX, a luxurious and adventurous wagon.
The heavily-viewed ad highlights the exciting new design philosophy of Buick and portrays the versatility of the automaker’s lineup. In the ad, people with all different lifestyles keep mixing up which Buick is theirs — surfers, a husband and wife, a valet. No matter which car or SUV they have, their Buick shows off the sleek, sophisticated design that’s consistent in all current models.
As good as “mistaken Identity” is, the best way to see what Buick is all about is to get behind the wheel right here at Danny Len Buick GMC.